Presenting Your Solution

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How do you create a sales narrative for your customer that differs your offer from

your competitors offer?

Have you carried out your research to identify your customers’ needs?

Do you intend to make your sale by persuasion or manipulation?

In this lesson, you will learn:

• • More about what a sales narrative is
  • The three elements needed to make one
  • Five steps for creating a compelling narrative that will drive sales
  • The difference between persuasion and manipulation in sales
  • Three persuasive sales techniques to use and three examples of manipulative tactics to avoid. 

About the course

• • Creating Your Sales Narrative
  • The Role of Storytelling in Sales
  • Translating Features in to Benefits
  • Persuasion vs. Manipulation in Sales

How Can I Learn – Online