Paid Advertsing


Learn a New Skill Today !

What is paid advertising and why should businesses consider the investment when there are so many free or inexpensive methods for marketing and advertising?

On the surface, paid advertising is exactly what it sounds like; a business model in which you pay a fee to advertise your products or services in prime locations online or out in the world.

But there’s more to it than that.

In this course, you will learn:

    • More about traditional and digital marketing
    • How they can work together to create a robust marketing strategy. 

About the course

    • What Is Paid Advertising?
    • Introduction to Search Engine Marketing (SEM)
    • Understanding Paid Search and Pay-Per-Click Advertising
    • A Guide to Out-of-Home Advertising
    • What Is Display Advertising?
    • Tips for Creating Eye-Catching Display Ads
    • Recapturing Audience Attention Through Remarketing
    • Knowledge Check
    • Summary

How Can I Study –  Online



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