Marketing Fundamentals


Learn a New Skill Today !

What springs to mind when you think of “marketing”?

Marketing is a massive, complicated, multi-part process.

Many of us have a general idea of what fits under the marketing umbrella, but forming a clear understanding of the fundamentals is not easy.

In this course, you will learn:

    • How to solve that dilemma—beginning with defining what marketing is and what makes something marketable
    • Four key marketing elements and how to create a marketing plan
    • How to assess where you are and where you want to go, and to identify your marketing audience;
    • Actionable takeaways that will help you select marketing tactics and choose analytics to track your results.

About the course

    • What Is Marketing?
    • What Makes Something Marketable?
    • The 4 Key Elements of Marketing
    • What Is a Marketing Plan?
    • Setting Your Marketing Goals
    • Identifying Your Target Audience
    • Determining Your Unique Selling Proposition (USP)
    • What Are Marketing Tactics?
    • Understanding the Marketing Funnel
    • Traditional vs. Digital Marketing
    • Persuasion vs. Manipulation in Marketing
    • Introduction to Marketing Analytics
    • Final Quiz
    • Key Takeaways

How Can I Study –  Online



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