Brand Identity and Strategy


Learn a New Skill Today !

A business’s brand is more than a logo and colour scheme.

It’s also the personality, the story, and the way the brand makes people feel.

No wonder, then, that a brand is almost as hard to define as it is to create.

In this course, you will;

    • Get practical definitions and advice on crafting a brand story, showing your best side,
    • Learn how to establish your market position, and telling people exactly who you are and who you’re for. 

About the course

    • What Is a Brand and Why Is Branding Important?
    • How to Tell a Compelling Brand Story
    • Visual Brand Design Essentials
    • Developing Your Brand Personality
    • A Guide to Brand Positioning and Messaging
    • Considerations and Strategy for Rebranding
    • Summary

How Can I Study –  Online



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